What does Nina Chuba reach for between rehearsals, shows and whatever comes next? KoRo, obviously. The Nina Chuba x KoRo campaign is all about fruity little snack moments that fit right into the in-between: crunchy freeze-dried fruit and chocolate-covered bites with a fruity centre.

Nina Chuba’s KoRo favourites

The campaign puts the spotlight on selected KoRo snacks Nina actually loves: freeze-dried fruit and chocolate-covered freeze-dried fruit pieces. Some are pure, fruity and crunchy. Others bring fruit and chocolate together in one bite. Both are easy to snack, easy to share and somehow even easier to reach for again when the break was supposed to be a quick one.

At the centre of the campaign is a TV spot that catches Nina backstage, again and again, snacking her KoRo fruit. Is she snacking? Well, yes. “I snack.” No long explanation needed. Freeze-dried fruit simply fits wherever the day happens to pause for a second.

Freeze-dried or also chocolate-covered?

Freeze-dried fruit is for the moments when you want something fruity, crunchy and easy. Strawberry, raspberry, mango or banana bring bold fruit flavour and that special crunch that turns “just one” into “the pack is almost empty, coming in a sec.”

Chocolate-covered freeze-dried fruit gives fruit and chocolate their little stage moment. Chocolatey on the outside, fruity on the inside and surprisingly crunchy when you bite in. Great on a snack plate, with coffee, for lazy sofa plans or whenever your day could do with a bit more fruity chocolate.

In short: go pure for the full fruit moment. Go chocolate-covered when you want to keep it fruity, but make it more chocolatey.

More than straight from the pack

Freeze-dried fruit and chocolate-covered fruit pieces can do more than disappear straight from the pack. They add colour, crunch and tiny wow moments to plates, desserts, drinks and cakes. The chocolate-covered pieces also make a great decoration: on cakes, creams, ice cream or anything that could use a fruity-chocolatey finish. And there is more:

In the summer salad with freeze-dried strawberries, the strawberries add fruity highlights between fresh ingredients and make the salad instantly more exciting. In the strawberry matcha buttons, fruity pieces meet matcha and chocolate, adding colour, texture and a little twist. The quick vegan mango coconut mousse gets even more mango flavour from freeze-dried mango, plus a little crunch on top. In the iced matcha with coconut and banana, the fruit adds a pretty topping and a fruity moment between creamy and cool. And in the vegan berry jam, dried fruit shows how easily a few ingredients can turn into a homemade fruity spread for bread, toppings or desserts.

FAQ

What is the Nina Chuba x KoRo campaign about?

The Nina Chuba x KoRo campaign is all about Nina’s fruity KoRo favourites: freeze-dried fruit and chocolate-covered freeze-dried fruit pieces.

Which snacks are part of the Nina Chuba KoRo campaign?

The campaign features all of the above listed selected fruit-focused snacks: pure freeze-dried strawberries, raspberries, bananas and mangos. And chocolate-covered bites with a freeze-dried strawberry or raspberry centre.

What happens in the Nina Chuba KoRo TV spot?

In the spot, Nina keeps getting caught backstage while snacking her KoRo fruit. The snacks appear exactly where little breaks happen: backstage and in between.

What is the difference between pure and chocolate-covered versions?

The pure fruit versions are fruity, crunchy and easy to snack. The chocolate-covered versions bring together fruit, crunch and chocolate.

Can I use the fruit in recipes too?

Yes, freeze-dried fruit and chocolate-covered fruit pieces work as an ingredient, topping or decoration for desserts, drinks, cakes, layer cakes and many other recipe ideas.